Strategy, content, search and AI search, social, paid media and email, run by a senior-led team with AI doing most of the production. The CRM, tracking and reporting sit underneath, so you can see what's working. One monthly fee, without hiring a team or juggling suppliers.
01 — What's inside
A named senior lead sets priorities with you, reviews the work and reports every month. Higher packages add fortnightly sessions and a quarterly or 12-month roadmap.
Technical SEO, Google Business Profile, service and location pages, and structured data. We also track how often AI assistants such as ChatGPT, Gemini and Perplexity mention you for the questions your buyers ask.
Articles, social posts and short video edits from your footage, produced from a brand knowledge base so your voice stays consistent from one month to the next.
Google and Meta, plus LinkedIn and YouTube on larger packages. You pay the platforms directly and keep ownership of the accounts; we run the campaigns and the creative.
Campaigns and automated flows that follow up enquiries, nurture leads and bring customers back.
CRM hygiene, lead tracking, automation and lead-to-revenue reporting. Most agencies leave this out, yet it's what tells you which marketing pays.
02 — Packages and pricing
Every package includes the same core capabilities. Higher packages add volume, channels, senior time and systems work. Monthly prices in Australian dollars, excluding GST.
Single-site businesses that need to be found in search, AI search and Google Maps.
$1,999
a month + GST
Growing businesses that need a consistent program across several channels.
$3,999
a month + GST
Established businesses replacing in-house hires or several agencies.
$6,999
a month + GST
Multi-site and multi-brand organisations, typically $10M+ in revenue.
From$9,999
a month + GST
All prices exclude GST. Ad spend is paid by you directly to the platforms and never marked up. We reply within 2 business days on Foundation, 1 business day on Growth and Department, and the same business day on Department+.
| Capability | Foundation | Growth | Department | Department+ |
|---|---|---|---|---|
| SEO and GEO | Technical monitoring; Google Business Profile; 2 pages or articles; 10 buyer questions tracked | 4 pages or articles; local SEO; 25 questions tracked | 6 pieces; content-cluster plan; schema and entity work; 50 questions tracked | Multi-location SEO; 100 questions tracked |
| Social content | 8 posts, 1 platform | 12 posts, 2 platforms | 16–20 posts, 3 platforms, plus 2 short videos from your footage | 30 posts, 4 platforms, multi-brand |
| Email and lifecycle | Not included | 1 campaign | 2 campaigns, plus upkeep of up to 3 automated flows | 4 campaigns, flows and segmentation |
| Paid media management | Not included | 1 channel, spend up to $5k | Google and Meta, spend up to $15k | Up to 4 channels including LinkedIn and YouTube, spend up to $40k |
| Ad creative | Not included | 4 variations | 8–12 variations | 20+ variations |
| Website and conversion | Minor updates (1 hour) | Updates (2 hours) | 1 landing page or conversion test; website care | 2 landing pages or tests; website care |
| Systems underneath | Lead-tracking check | Lead tracking and monthly lead report | CRM hygiene; lead-to-revenue reporting; automation upkeep | Everything in Department, plus a monthly systems sprint (~8 hrs), quarterly software-stack review and an AI assistant for your team |
| Reporting | Monthly snapshot | Monthly report | Monthly report and live dashboard | Live dashboard, monthly executive summary and quarterly review |
| Senior time | ~2 hrs; quarterly review | ~4 hrs; monthly strategy call | ~7 hrs; monthly strategy session and fortnightly check-in; quarterly roadmap | ~10 hrs; fortnightly strategy; quarterly on-site review (Victoria); 12-month roadmap |
| Regulated-health review | Included | Included | Included, with review log | Included, with review log |
| Response time | 2 business days | 1 business day | 1 business day | Same business day |
| Setup fee | $1,500 | $3,000 | $5,000 | From $7,500 |
| Minimum term | 3 months | 3 months | 6 months | 6 months |
03 — Find your fit
Your likely fit
04 — The first 30 days
If we miss it for reasons within our control, we credit 50% of your second month's fee. Time spent waiting on access or approvals doesn't count against us, and we'll tell you the moment we're waiting.
Week 1
Strategy session on goals and constraints. Access to your website, ad accounts, CRM and analytics. Compliance requirements agreed.
Week 2
Tracking audited and fixed. Brand knowledge base built: voice, offers, proof and rules. Baseline report.
Week 3
Content plan, first articles, posts and ad creative drafted and sent to you for approval.
Week 4
First campaign live, tracking verified end to end, reporting switched on and the next 90 days planned.
05 — Terms in plain English
Full terms come with your agreement. These are the parts people ask about most.
Founding clients · closes 18 December 2026
The first five clients to sign by 18 December 2026 have the setup fee waived on Department and Department+ (6-month term), or 50% off setup on Foundation and Growth. When five places are taken, the offer closes.
06 — Questions
Capacity. Every package includes search and AI search, content, and a check of the systems underneath. Higher packages add more content, more channels, more senior time, deeper systems work and faster response times.
The first month is the heaviest: auditing and fixing tracking, building your brand knowledge base, setting up reporting and launching the first campaign. The setup fee covers that work, so your monthly fee goes on output.
No. You pay Google, Meta and other platforms directly. We never mark up media spend, and the ad accounts stay in your name.
You do. Content, creative, ad accounts, analytics and CRM data are yours. If we stop working together, we hand everything over.
Most of the production: research, drafts, variations, monitoring and reporting. People set the strategy, check the work and approve everything public. That's how we deliver more than a traditional agency at these prices.
After the minimum term, yes, with 30 days' notice. During the minimum term, the monthly fee continues to the end of the term.
We guarantee delivery, not outcomes outside our control. Your department will be live in 30 days, or we credit 50% of month two. We set targets with you and report against them every month.
Yes. Most of our work happens online and we work with businesses across Australia. Department+ includes a quarterly on-site review in Victoria.
Next step
A 30-minute strategy call, at no cost. You'll come away with a clearer view of where your marketing and systems are losing value, whether or not we work together.