Direct booking campaigns
Search, social and email that send guests to your own booking engine.
Fuller tables, fuller rooms, quieter inboxes.
For restaurants, wineries, venues, accommodation and tourism operators, from the Bellarine and Surf Coast to the city. We drive bookings direct, fill the quiet days and automate the enquiries that swamp your team.
Hospitality & tourism
What usually gets in the way.
Peaks and troughs
Summer weekends take care of themselves. A wet Tuesday in July doesn't.
Commission on every booking
Booking platforms and travel sites take a cut of guests you could have booked direct.
Function and event enquiries
Weddings, functions and groups need quick, detailed replies, and they arrive when you're busiest.
What we build
Marketing and systems, run as one.
Content and social
Food, venue and place content that makes people want to visit, produced every month.
Local and AI search
Be the answer when people ask where to eat, stay or celebrate.
Function enquiry systems
AI-assisted responses, proposals and follow-up for functions, groups and weddings.
Guest CRM and email
Birthday, return-visit and member programs built from your booking data.
Reviews and reputation
Review requests, monitoring and responses, handled consistently.
Where AI helps
Practical uses, reviewed by people.
- Drafting function and event proposals from enquiry details
- Answering guest questions about menus, availability and access
- Writing seasonal, menu and event campaign copy
- Summarising reviews into what to fix and what to promote
Rules we work within
Checked before anything goes live.
- Alcohol marketing codes and responsible service where alcohol is promoted
- Australian Consumer Law for pricing, surcharges and offers
- Spam Act consent for guest email and SMS
- Privacy obligations for guest data from booking platforms
We're marketers, not lawyers. When something needs legal advice, we'll tell you.
Where to start
From $1,999 a month + GST, with a 30-day start.
Single venues usually start on Growth. Groups and multi-venue operators fit Department or Department+.
Questions
What hospitality & tourism businesses ask us.
Can you help us rely less on booking platforms?
Yes. We build direct demand through search, social and your guest database, and track how many bookings come direct versus through third parties.
Do you work with venues outside Geelong?
Yes, across Victoria and Australia. Being based in Geelong, the Bellarine, Surf Coast and Great Ocean Road are close to home.
Can you handle function and wedding enquiries?
We build the system that does: fast, accurate first replies, tailored proposals and follow-up, with your team approving what goes out.
Next step
Let's look at your business from above.
A 30-minute strategy call, at no cost. You'll come away with a clearer view of where your marketing and systems are losing value, whether or not we work together.