Paid social and search
Creative testing and budgets managed against contribution margin, not platform ROAS alone.
More of the right customers, and more of them coming back.
For Australian retailers and online brands on Shopify, Klaviyo and similar platforms. We run acquisition, retention and reporting as one program, so you can see what each channel really returns.
Retail & e-commerce
What usually gets in the way.
Acquisition keeps getting dearer
Paid social and search costs climb, and platform-reported returns rarely match what lands in the bank account.
Retention left on the table
Email and SMS flows set up once and never revisited, so repeat purchases depend on discounting.
Too many suppliers
An ads agency, an email freelancer and a content studio, each reporting its own numbers in its own way.
What we build
Marketing and systems, run as one.
Email and SMS lifecycle
Welcome, browse, cart, post-purchase and win-back flows, plus a campaign calendar that doesn't rely on constant sales.
Product content and search
Collection and product pages that rank, answer buyer questions and show up in AI shopping answers.
Creative production
Shoot direction, short-form edits and ad variations, so one shoot feeds a month of channels.
Reporting by margin
A dashboard that ties spend to orders, new versus returning customers and contribution margin.
Customer service assistants
AI that answers order, shipping and returns questions and hands anything complex to your team.
Where AI helps
Practical uses, reviewed by people.
- Producing and testing ad and email variations at a volume a small team can't
- Writing and refreshing product descriptions from your specs and brand voice
- Summarising reviews and support tickets into product and service fixes
- Flagging stock, pricing or campaign anomalies before they cost you
Rules we work within
Checked before anything goes live.
- Australian Consumer Law: prices, discounts and "was/now" claims must be accurate
- Spam Act: consent and a working unsubscribe on every email and SMS
- Privacy Act: how customer data is collected and used for targeting
- Advertising platform policies for Meta, Google and TikTok
We're marketers, not lawyers. When something needs legal advice, we'll tell you.
Where to start
From $1,999 a month + GST, with a 30-day start.
Growing brands usually start on Growth or Department. Multi-brand and multi-store retailers suit Department+.
Questions
What retail & e-commerce businesses ask us.
Do you work with Shopify and Klaviyo?
Yes. We work in your accounts, which stay in your name, and connect them to reporting so you can see results by margin, not just revenue.
Can you take over from our current agency?
Yes. We start with an audit of your ad accounts, flows and tracking, then take over in stages so campaigns keep running while we change things.
Do you only do online?
No. For retailers with stores, we connect local search, store pages and in-store promotions to the same customer data and reporting.
Next step
Let's look at your business from above.
A 30-minute strategy call, at no cost. You'll come away with a clearer view of where your marketing and systems are losing value, whether or not we work together.