B2B lead generation
Search, LinkedIn and account-based campaigns aimed at the industries and roles that buy from you.
Make the sales side as precise as the shop floor.
For manufacturers, engineering firms and industrial suppliers. We help you win more of the right B2B work, and use AI and better systems to cut the admin around quoting, orders and service.
Manufacturing & industrial
What usually gets in the way.
Quotes that take days
Estimating relies on a few experienced people, so response times stretch and work goes elsewhere.
Sales runs on spreadsheets
Customer and distributor relationships live in inboxes and personal contacts, not a shared system.
Hard to find online
Engineers and buyers research suppliers before they call, and most industrial websites don't answer their questions.
What we build
Marketing and systems, run as one.
Technical content and search
Capability, product and application pages that engineers can find, trust and share.
Quoting tools
Structured quote requests and AI-assisted estimating support that shortens turnaround.
CRM for key accounts
One view of customers, distributors, quotes and follow-ups, instead of individual inboxes.
Product knowledge assistants
An internal assistant that answers questions from your manuals, specifications and past jobs.
Commercial dashboards
Pipeline, quotes, win rates and margins in one view.
Where AI helps
Practical uses, reviewed by people.
- Pulling details from drawings, emails and RFQs into a quote-ready brief
- Drafting quotes, proposals and technical responses for review
- Answering staff and distributor questions from manuals and specifications
- Turning job records into case studies and capability content
Rules we work within
Checked before anything goes live.
- Australian Consumer Law for product and performance claims
- Country-of-origin and "Australian made" claims
- Security and access controls for customer and supplier data
- Privacy Act obligations for customer contacts
We're marketers, not lawyers. When something needs legal advice, we'll tell you.
Where to start
From $1,999 a month + GST, with a 30-day start.
Most manufacturers fit Department for marketing. Quoting tools and assistants are scoped as AI and systems work.
Questions
What manufacturing & industrial businesses ask us.
We sell through distributors. Does marketing still matter?
Yes. Engineers and buyers research before they call. We make sure they find you, understand your capabilities and know who to contact, and we support distributors with content and leads.
Can AI help with quoting?
Often. We look at how quotes are built today, then design tools that gather the details and draft the quote, leaving the judgement to your estimators.
Will this work with our ERP?
Within what your ERP allows, yes. We look at the data and integrations available first, and design around them.
Next step
Let's look at your business from above.
A 30-minute strategy call, at no cost. You'll come away with a clearer view of where your marketing and systems are losing value, whether or not we work together.